Researchers addressed and assessed the prevalence of marijuana-related content on the social media outlet, Twitter, publishing a paper entitled¬†“Prevalence of Marijuana-Related Traffic on Twitter, 2012-2013: A Content Analysis.” The authors conducted two separate studies: one before and one after the legalization of marijuana use in two states. Focusing on posts made by adolescents, they found that over 65% of marijuana-related tweets indicated a positive attitude, often citing the social and medical benefits of the drug. Nearly 43% of the teens’ tweets also indicated personal use of marijuana.

The authors explain that social media networks – Twitter being one such example – could be important sources for providing information to adolescents about the benefits as well as potential harms of various drugs.

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