A recent study by Dr. Melina Fatseas and Dr. Marc Auriacombe has found that unique cues can have a strong and long-lasting effect on the craving of addictive substances. These unique cues, unlike substance-specific cues like bottles or lighters, can range from hearing a specific song to being in the presence of a specific friend. In the study of 132 individuals in the early stages of addiction treatment, participants more often experienced cravings when prompted by person-specific personal cues.

“‘This work opens the prospect of integrating individual markers predictive of relapse in treatment programs for better long-term prevention of relapse. We are eager to start a new study to test this,’ said Dr. Melina Fatseas, first author of the Addiction study. ‘In the meantime, clinicians should really focus their treatment programs on craving reduction and control of its determinants,’ said co-author Dr. Marc Auriacombe.”

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