A recent study published in Health Education & Behavior cites that young adults under 25 are much more likely to find e-cigarettes and hookah safer than cigarettes. With data from almost 3,000 young adults- both nonsmoking and smoking- researchers Dr. Wackowski and Dr. Delnevo took a look at the beliefs of this population in regards to the safety of different smoking methods. Within the 18 to 24-year-old bracket, 62.1% of respondents believed that e-cigs are less risky than traditional cigarettes, and 32.7% believed hookah to be less risky. Individuals falling in the 25 to 34-year-old bracket had different responses, weighing in with 54.6% and 18.5% respectively. The researchers think this difference between the two age brackets may be due to advertising aimed at the younger crowd, as well as the inclination toward new, seemingly safer products.
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