In a survey published by the Centers for Disease Control in Preventing Chronic Disease, the prevalence of light, social smoking among young women has increased in recent years. The study suggests that new smoking cessation campaigns should be directed at very light smokers who are most likely to be young, college educated, and from minority groups. Lead researchers explain that over 70% of these “light” smokers did not smoke daily, but chose to smoke socially and intermittently instead.

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